Graphic DesignerIllustrator

Design that helps
consumer brands sell

Packaging, Amazon listings and A+ Content, social, email and print that look like one brand everywhere you sell. 7+ years with clients around the world, and organized, print-ready files at every handoff.

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Brands I have worked with

  • Dope Marketing
  • AlphaGraphics
  • Back At You!
  • But First, Coffee
  • LLD Gifts
  • Ivore Letter House
  • MilkMilkSugar
  • Gramercy Music
  • CP Foods
  • MITL Student Council
  • (500+ more in freelancing)

Tools I work in

  • Illustrator
  • Photoshop
  • Figma
  • Premiere Pro
  • Procreate
  • Canva
  • Lightburn
  • WordPress
  • Monday.com
  • Gemini

Skills

  • Packaging design
  • Listing images and A+ Content
  • Market and competitor research
  • Brand identity
  • Print-ready PDFs
  • Mockups
  • Social media content
  • Print and marketing materials
  • Merch design
  • SVG illustrations and patterns
  • Basic UI/UX design
  • GIFs
  • Short-form video editing
Packaging case study

Colourette Colourtint, reimagined

A packaging and visual identity refresh for a Filipino cosmetics brand, moving it from bold and loud to sophisticated and intentional.

Self-initiated concept. Not a client project.

Scope
Packaging redesign, dieline, mockups
Year
2026
  • The problemThe packaging no longer matched the aesthetic of the market the brand was speaking to, and the physical product and the digital presence felt like two different brands.
  • The approachA monochromatic palette and a stronger type hierarchy, so the box reads as premium on a shelf and still holds up as a small product thumbnail.
  • The outcomePackaging that mirrors the brand's shift toward high-performance, skin-centric beauty. A concept, so there are no sales numbers to report.
Concept: a pink Colourtint box with the name set large in red, beside the tint bottle
Old design: Colourtint lip oils on a pink set with the previous bold packaging
Drag to compare the old packaging with the concept.

How I got here

I started out designing ads for a gadget shop, learning what makes people stop scrolling. Then I got hooked on what happens next: the listing they read, the box they open, the post they share. Seven years later, I design for consumer brands, from the box to the post, so they look like one brand everywhere they sell, with print-ready files to match.

7+ years of design. Clients around the world.

Since 2019

Open for full-time, part-time or project work.

Fully remote

I've worked with

  • CP Foods
  • Gramercy Music
  • Dope Marketing
  • AlphaGraphics
About

7+ years making brands look like themselves

I'm Merrah, a freelance graphic designer and illustrator with 7+ years of experience bringing brand stories to life through print and digital assets. I work across brand identity, social media, print and marketing materials, e-commerce visuals and merch, and I set up final files as print-ready PDFs for the printer.

Resume Full portfolio
Works with
Clients worldwideFully remoteFull-time, part-time or project-based
Best fit
Consumer and e-commerce brandsAmazon and Shopify sellersAgencies and in-house marketing teams
Merrah Work logo
Experience
  • Freelance packaging designIndependent (bottles and doypack pouches)
  • Production Graphic DesignerDope Marketing
  • Project-based Graphic DesignerHivemind
  • Graphic DesignerAlphaGraphics
  • Graphic DesignerBack At You!
  • Project-based Graphic DesignerWeddingPoise
  • Graphic Designer and IllustratorMilkMilkSugar
  • Creative DirectorMITL Student Council
  • Graphic Designer, Ads and MarketingLilac Gadgets
  • Freelance Graphic Designer and IllustratorIndependent
What I do

Six things I design, done well

View the work
  1. 01 Brand identityA consistent look from the first logo to the last post. Logo, palette and type pairing. Simple brand guidelines. Refreshes for brands that outgrew their look.
  2. 02 Social and emailTemplates your team can reuse without calling a designer each time. Post, story and carousel sets. Email templates and campaign graphics. Ads and banners sized per platform.
  3. 03 Packaging designPackaging that reads on the shelf and in a thumbnail. Pouches, bottle labels and boxes. Print-ready dielines with bleed and cut lines. Mockups for listings and pitches.
  4. 04 Amazon listings and A+ ContentVisuals that help a product sell online. Main and secondary listing images. A+ Content modules. Market and competitor research built into my workflow. Store banners and promo visuals.
  5. 05 Print and marketingPieces that look right on screen and come back right from the printer. Flyers, brochures, postcards. Signage, menus, event materials. Print-ready files with bleed and cut lines.
  6. 06 Merch and illustrationCustom artwork and merchandise designs. T-shirts, mugs and stickers. SVG illustrations and patterns. Custom digital artwork.
Featured work

Selected projects

See more work

All work

Branding case study

Ivore Letter House

A visual identity and social media system for a bespoke typewritten letter and stationery brand, built to feel timeless and premium.

Role
Graphic designer (brand identity and social media)
Timeline
2026
Tools
Illustrator, Canva
The problem

What the brand needed

  • Vintage + modernThe brand blends vintage charm with modern sentiment and needed a look that holds both.
  • One systemBrand communications needed to stay consistent across every touchpoint.
  • Premium toneA timeless, premium feel that reinforces the bespoke service.
Black and white typewriter with a sheet reading Ivore Letter House, because some words deserve permanence
The process

How I got there

  1. ResearchStudied the brand story and its audience, vintage stationery and typewritten letters, and how boutique letter and gift brands present themselves online.
  2. DirectionExplored a few ways to balance vintage and modern, then chose the most restrained one: typewriter type on textured ivory paper, a palette of warm grey, burgundy and black, and a wax seal as the signature mark.
  3. DesignBuilt the visual identity, then extended it into brand guidelines and social media assets.
  4. HandoffDelivered brand guidelines, social media content and mockups.
Ivore Letter House color palette of warm grey, deep burgundy and black beside a burgundy wax seal with the logo
The solution

The final work

Visual identity, brand guidelines, social media content and mockups, set in typewriter type on textured ivory paper with a burgundy wax seal as the signature mark.

Three Ivore Letter House social media posts: a launch announcement with a sealed envelope, a typed letter to the reader, and a list of letter packages
The outcome

What was delivered

  • 3 deliverablesBrand guidelines, social media content and mockups.
  • 2026Year delivered, as listed in my portfolio.
Ivore Letter House social post showing an ivory envelope closed with a burgundy wax seal

More case studies will be launched soon.

My design philosophy

Clear first. Pretty second. Consistent always.

01

Clarity

If a viewer cannot tell what it is in three seconds, the design is not done.

02

Consistency

One system of color, type and spacing across every place the brand appears.

03

Handoff

Organized, named, print-ready files so your team or printer never has to ask.

How I work

From brief to final files

  1. 1

    Brief

    You tell me the goal, audience and deadline.

  2. 2

    Direction

    Quick mood and layout options to pick from.

  3. 3

    Design

    Full build, with two revision rounds included.

  4. 4

    Handoff

    Organized files, ready for print or upload.

What you get

  • A consistent lookOne set of colors, fonts and layouts across channels.
  • Organized filesNamed layers, exported sizes and print-ready PDFs.
  • Clear communicationUpdates on schedule, so you are never left guessing.
  • Room to growTemplates your team can reuse for the next campaign.
Kind words

What clients say

FAQ

Good to know

Let's work together

Send me your project and your deadline, and I will reply with a plan and a quote.

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WhatsApp+63 976 157 1904